CPM, CPC, and CTR Calculator

CPM, CPC, and CTR Calculator is a free tool that runs entirely in your browser, with no data ever sent to a server. Calculate the cost per mille, cost per click, and click-through rate of a campaign.

What it's for

Compare the performance of several ad campaigns, check a rate advertised by an ad network, or track how acquisition cost changes over time.

What this tool does not do

This tool only applies the calculation described, with no check on the context of use. No limit is set by the tool itself; the only constraint is your device's memory.

Frequently asked questions

What do CPM, CPC, and CTR mean?

CPM is the cost per thousand impressions. CPC is the cost per click. CTR is the click-through rate, i.e. the number of clicks divided by the number of impressions.

Is my data sent to a server?

No: the numbers you enter are processed entirely in your browser, on your device. They are never transmitted to a server.

Do I need to create an account or install anything?

No: the tool works directly in this page, with no sign-up and nothing to install.